How to Sell Art to Interior Designers
By Barney Davey & Dick Harrison
Published by Bold Star Media
© Copyright 2014
ISBN: 13-978-1500788582
ISBN: 10-1500788589
Pages: 177
Barney Davey and Dick Harrison, who are both dedicated the
business of selling art, share their many years of experience and expertise to
help both up-and-coming artists and seasoned veteran to venture into the field.
Many artists do not have the business acumen to know how to
sell their art. In fact often their creative passions override the fact that
they might actually make a living from it. However, doing so takes knowledge
that only these art industry pros can provide.
“To make a living from your art… your plan must go well
beyond passion and involve generating a profit as well,” the authors note.
This book provides “insider information” and advice on such
topics as the various types of interior designers, how to sell your art to
them, the importance of tailoring your own artistic ability to meet the needs
of particular clients and how to keep them coming back.
“When you demonstrate that you and your art can regularly
fill a need or solve a problem for an interior designer, you’re well on your
way to developing a long-term, mutually beneficial relationship.”
You will also learn how to present your work in the best
possible light and the various alternative options for selling more of your
artwork. Although the title of the book implies that interior designers are an
artist’s only choice, the authors present other options as well.
Rather than putting your eggs all in one or even a few
individual baskets, the authors show you how to diversify into other fields
such as design centers. Find out how these centers operate, how to locate and
connect with them, and how they could become another valuable source of income.
“Individual vendors in these design centers are in the
business of selling art, primarily to interior designers, so the potential for
multiple sales of primarily reproductions to one vendor is very promising.”
They also write about corporate art consultants and
corporate art buyers. Find out what they do, how to locate them, how to
determine their needs and how you could work with them.
You will also learn how to harness the power of networking
both on and off the Internet including the importance of establishing
relationships, good communication skills and why you should maintaining a blog
or web site. Like many artists, you might panic at the thought of promoting
your art. You will learn how to lose the fear of selling, and the seven ways
you might sabotage your chances.
No matter what route you take to sell your art the authors
warn, “There are companies that prey on artists…Due diligence is always required.”
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